PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: Cast Jewelry

TYPE: Space Design

LOCATION: San Francisco, CA

ROLE:

• Space Design + Concepts

• 3D Design + Renderings

• Floor Plans + Elevations

• Custom FF+E design

As a designer at Studio Butch, I had the incredible opportunity to help spearhead the design of a breakthrough jewelry store in Marin when Cast Jewelry approached us to help create their first-ever retail store. This project marked the evolution of an online-only brand into a physical space that embodies the essence of luxury, timelessness, and the unexpected.

With these qualities in mind, we expanded upon their identity by working to create a retail store that would ground that elegance in a physical space.

The central “jewel box” case was designed to celebrate the brand’s existing identity and bring a strong pillar of light into the space with which the consumer flow revolves.

Wall-mounted displays save valuable square footage while defying the trend of low, floor-mounted glass cases in jewelry stores. This design keeps the eye up off the floor and traverses a vertical plane.

The centerpiece of the store is the glowing clutch wall that gives credit to the brand and takes advantage of the unique architecture of the space.