PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: Delta Airlines

TYPE: Space Design

LOCATION: Seattle-Tacoma International Airport

ROLE:

• Space Design + Concepts

• 3D Design + Renderings

• Graphics

• Floor Plans + Elevations

• Custom FF+E design

As a senior designer at Studio Butch, I had the opportunity to help imagine a brand new pop-up retail space in the Seattle-Tacoma Airport for Delta Airlines in collaboration with our partners at Wieden+Kennedy.

Our brief was to design a follow up to our an aviation-inspired retail space (see our previous version of the project located in JFK), with an upscale yet approachable feel that allowed members to earn additional points toward their medallion status by purchasing artisan-created products and gifts from around the world.

Our rounded, brushed metal exterior emulates the fuselage of a classic Delta plane, while a soft color changing glow on the interior guides guests inside to explore.

Our cloud motif elevated the space and brought a sense of playfulness to the entire experience. We utilized video, audio, and dynamic lighting that changes hue over time to immerse guests in the experience while maintaining a relatively small physical footprint for the structure.

Translucent window shades on the interior of the store provide a moment of discovery, while the window shades themselves reveal information about the provenance of each product in the shop. Guests are also invited to browse a larger catalog online through a touchscreen that blends in with the same airplane window profile.

Every item in the shop was sourced from various Delta destinations. All purchases in the shop count towards medallion status through Delta’s SkyMiles program, giving people a reason to spend their money on something other than flights in order to obtain their status goals for the year.

We worked with local artisans at the Seattle Glass Blowing Studio to create delicate blown glass clouds that could be suspended in the space. The refraction of the light passing through the glass as the colors in the space change over time created beautiful patterns of light that allow the space to stand out in the typical airport setting.

In a partnership with American Express, card holders received a aircraft-grade aluminum bag tag with a custom engraving done on site for free. Amex card holders could also purchase exclusive Seattle themed merchandise including a leather flight jacket and embroidered hoodie, in addition to the other offerings in the store.