PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: LeSportsac

TYPE: Retail Design + Brand Activation

LOCATION: Seoul, South Korea

ROLE:

• Consumer Experience + Journey 

• Graphic Design 

• Space Design + Concepts 

• Conceptual Sketches + 3D Renderings

• Brand Moments + Art Installations 

• Materials Palettes + Design Direction

• Floor Plans + Elevations

• Custom FF+E Design

Our design for LeSortsac’s flagship store in the Gangnam district of Seoul, Korea, was based in the playful elegance that the brand is known for. We identified the location’s unique pre-existing architectural elements and wove them into the LeSportsac story, helping the store truly plant roots.

Through our design work on the LeSportsac global fixture package, we ensured that the store’s look and feel remained true to the brand aesthetics found in LeSportsac stores worldwide.

In the Gangnam store, we staged products vertically within the space, taking advantage of the wide angle sightlines and visibility from the sidewalk.