LeSportsac 50th Anniversary

PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: LeSportsac

TYPE: Space Design

LOCATION: Soho, New York City

ROLE:

  • Storytelling + Messaging

  • Consumer Experience + Journey

  • Graphic Design

  • Brand Activations + Pop-ups

  • Brand Moments + Art Installations

  • Conceptual Sketches + 3D Renderings

  • Custom FF+E Design

  • Fabrication Oversight

LeSportsac challenged our team to create a beautiful installation for their 50th anniversary celebration in their flagship Soho retail store.

In honor of the legacy of the classic LeSportsac Weekender bag, we created a giant version of the classic that stood in the center of the store as a monument to its timelessness.

Inside, we created a timeline of the most celebrated bags throughout the history of the company and highlighted the unique designs of the different eras and decades.

A ribbon curtain made from real LeSportsac textile strips separates the mini museum from the rest of the store.

The 50th anniversary collection coincided with the release of the brand-new Mini Weekender bag. To celebrate, we transformed the pre-installed cashwrap into a colorful flower shop, highlighting the spring colors of the new collection.